"usually" should not pertain to utilities like internet, electricity, calling, etc.... the US is the worst western country when it deals with scams in cell and internet service

In India this was the situation before 2016. Calling was expensive, data was a luxury. All telcos were rent seeking parasites who just wanted to extract as much money from their customers as possible while providing the bare minimum service.

A small company called JIO realised that people actually like it when they are not being abused this way. It launched a cheap service with a very simple payment model. Fast forward 5 years and all the other telcos are bankrupt or nearly there. Data is dirt cheap, calling is free. Even the remaining telcos have switched to the JIO model (and pricing)