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Kind of genius to put it in the middle. Most normal people write a tweet that blows up and then have to append "Check out my soundcloud!" on the end. Or an advert for the nightsky lamp.

That was the middle? I stopped reading once it got to 'here's my exciting new gig about trees' bit.

There is one at the end too (if you reach that far) shilling for another company where he is an investor - Block Party.

At the same time (as much as I strongly support climate efforts, and am impressed by his approach, so give him a pass in this instance), that 'genius move' sort of needs to be flagged as his [Category #1 - Spam], which should be moderated. It really is inserting off-topic info into another thread.

The saving grace may be that both small enough volume and sufficiently interesting to his audience to be just below the threshold.

Was he perhaps trying for a Q.E.D. there?

I didn’t even know he circled around back to the topic. I split when I got to “TREES!” and wondering “that’s it?”

After this comment I went back to read the rest.