I guess in this tin foil hat theory, his investors would help him keep it alive while he cut costs enough to sustain it on membership revenues, or selling user data or some other yet to be unveiled monetization strategy.
It doesn’t make money with advertisers. So it’s a moot point.
$8/month. Ha.
At $8, you still get "half of the ads". At this rate of advertisers dropping out, it will be a very tiny 50%.