But here is what concerns me: the speed of execution. Ofc speed matters a lot in startups. But Twitter is a not a startup anymore.
Compare that to when Steve Jobs returned to Apple. He took some weeks (months?) to understand what was going on inside Apple thoroughly. Only after he understood the situation (he did product review sessions) and had developed a strategy, only then he executed it quickly. And even then, he knew that results would come eventually but not immediately.
Now, ofc you could argue that the situation is different since Musk is a long-term twitter user himself and knows the platform, at least outside in. Yet, Jobs was an Apple user, too.
I don’t know. We will see how this turns out. Musk has some other companies that are running quite well.
Still, this might be the one which won’t because he rushed it.