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Q2 revenue was $1.18B on 237.8M mDAU. If they want $590M (50%) in subscription revenue, that's 24.5M subscriptons @ $24 per quarter. So they'd need to convert about 10% of the reported mDAU to subscribers?

https://www.prnewswire.com/news-releases/twitter-announces-s...

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I don't think what he's proposing is to replace any ad revenue -- he's trying to grow revenue and take a company currently in the red into the black. I think he means to keep all the ad revenue, and then add that much again in subscription revenue. So: 20%, I guess? Or even more to make up for advertiser attrition? Which seems like... a ton.

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