I think there's a bit more to the story. It was before my time, but as I understand it the most widely used Unix for the 8086 was XENIX (initially a Microsoft product, later sold to SCO), which used Intel-syntax MASM as its assembler.

XENIX for 386 was based on AT&T System V/386, which introduced the AT&T syntax to 32-bit x86. I've found some references to 32-bit XENIX still using an assembler called "masm" but I don't know if it was still based on Microsoft's MASM or just called that for compatibility, or whether it was AT&T or Intel syntax. Also by that point compilers and assemblers weren't included in the base OS anymore, but a "development kit" sold separately.

The Minix compiler and assembler also used Intel syntax.