The problem lies, among other things, in the fact that a business activity might be assumed even if one does not explicitly receive money for the software directly, but indirectly. For example via donations, ads on the download Web-site, using it for self-promotion, paid consultancy, selling tutorials, ...
secondary self-promotion, donations and ads are imho not "providing goods in a business-related context". Paid consultancy and selling tutorials might be though, But I assume that judges will rule on that if it comes to it and I assume that they will set some monetary boundary to which this still counts as "outside the course of commercial activity".
So if you have a permanent Website of your open-source product to promote some other product or service, or ask for donations or put ads on the site, you intent to make a profit out of your open-source product. (Almost?) every possible answer to the question: "How can I generate revenue with my open source project?" describes a business related context.