Most people drive at a speed at which they believe they are still in control of their vehicle.
We overestimate ourselves.
We overestimate ourselves.
What is relevant is that people have a perceived safe speed, and that this perceived safe speed is able to be influenced. Change the environment and you will change the driver.
People like to drive fast, no matter the environment.
The main thing that changed the death rates was progress in car safety.
Just look at the begin of car history. Bad roads, unsafe vehicles, lots of deaths.