This goalpost hasn't moved for 14-yrs.
This goalpost hasn't moved for 14-yrs.
The question is, why would they? Why would they reduce their price if they can actively sell all the cars the manufacture? They in fact had months of wait time until recently. Why would they sell a cheaper car when there is no serious competition cutting their market share? It's no different than apple not reducing the cost of their iphone - they have no incentive to do so as long as they are making money and have no serious competition under-cutting them.
Tesla's pitch is partly 'electric car good for climate' yes, but at the end of the day they are a for-profit company and their main objective would be to maximize profit.
The Tesla master plan was from the beginning to reinvest these profits into manufacturing a cheaper car. They did this with the Model 3, but now it kind of looks like they've given up.
In February 2019, Tesla announced [2] a Model 3 for $35,000.
So if you're looking at the numbers by relative buying power, they weren't doing too bad up until car prices went insane the last two years.
[1] https://www.bls.gov/data/inflation_calculator.htm
[2] https://www.tesla.com/blog/35000-tesla-model-3-available-now