...but, honestly, the idea of a large social network not reliant on advertising is interesting and I want to see it work out. I don't know much about this Noam Bardin person, but considering Waze is just another bottomless pit of data collection, my hopes aren't very high that this will be anything notable beyond having a unique page layout. I don't see a reason to use it over one of the many Mastodon instances.
Maybe Twitter's problems are due to the traditional business model, and shifting towards paid accounts might change that. Or, it might make them 10x worse. Idk, but it's certainly the most interesting thing happening in social media right now.