parasocial maybe, but not social.
In which way organizing a raid via (say Discord or whatever communication way you use) coordinating efforts towards a common objective and, in some cases, meeting your teammates offline is something parasocial?
So it was still a very social game even if you weren't raiding. And the problem solving was very strong back then for the pvp scene, the concept of "meta" was still in it's infancy, I remember when one guy utterly changed the entire game of pvp with his pvp warrior videos, or another dude started publishing naked rogue gank videos. Anyway point is the social aspect was like any human society: incredibly diverse in form.