This sounds plausible enough until you examine it and realize you're turning viewing ads into some kind of moral duty.

"Have you witnessed the requisite quantity of behavior-modifying media today, Citizen? Remember, we all have to do our part. I see you only internalized five minutes' worth yesterday. This is below target. Your beliefs and desires have not been sufficiently altered to meet corporate goals. We require greater acquiescence."

If a company wants to paywall something then they can do that. Maybe I'll pay for it. Advertising shits in your head. I don't accept the modification of my mind as an acceptable form of payment.

"So don't use it"

No. What are you going to do about it? Tell me I'm immoral?