This is a very common theory on Beyond/vegetarian meat-like alternatives. At least in my perception, this is incorrect. I eat vegetarian, and know many others in my circles (24-32 year olds, mostly in Ams and NYC) who do, or who try to eat less meat. This:

> you are vegetarian/vegan and usually take care of what you put in your body, meaning probably a limited amount of junk/processed food, meaning no fake meat substitutes.

is very false for my circles. All this means for these people just means "no meat" or "no animal products". These people around me (and I) eat just as many frozen pizzas, microwave meals, and junk food as any other person. We just substitute meat versions for non-meat versions. That usually means making fully vegetarian/vegan dishes, but it's not at all uncommon, especially among those who eat less meat, to substitute meat with meat-like alternatives.

I know very few people who actually care to put in the time to home-make their own patties etc.