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Like I don't think Beyond could fool a meat eater for a second

Eaten 'naked', no. Cover it with cheese, bacon, bbq sauce, onions, tomatoes etc. and I think it can easily compare to a Burger King pr McDonald Burger.

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Covered with all that and you could probably serve it with no patty at all and half wouldn’t notice.

People would notice. There needs to be meat in there so customers can worry about food poisoning and complain that it isn't cooked exactly the right amount, regardless of how it is cooked. It is part of the burger tradition.

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