I'm not defending the clickbait content a lot of outlets engage in but I'm concerned that if the "corporate media" disappeared tomorrow a lot of things would go uninvestigated. I'm also not sure that the number of stories published is a worthwhile metric either. Maybe one truly eye-opening investigative story is worth a hundred boring clickbait articles, I don't really see how you'd quantify it.
If you're genuinely confused by this kind of usage, and actually believe that those absolute terms are used sincerely, then I don't know what to tell you... maybe try to understand culture and language usage better?
I'm pretty sure the original was hyperbole but more accurate statement would be "most of what corporate media produces have zero or negative value and is just facilitator for the clicks"
It's a poor contribution to a conversation about the value of media as business enterprise because it's really not clear what the hyperbole is or what the common relatable point is supposed to be. And it might even be subtly nihilistic or privileged ("who's to say I can't believe whatever the hell I want regardless of what them news people say, they're probably just pushing what they want to believe just I like I am anyway").
So "only some fraction of the corporate media's output has intellectual value" would be an improvement. Increased clarity often is.
And it could lead to actually useful understanding, which is that a LOT of things which have high rates of mediocre or even useless output still have value.
But sure, that statement is an improvement because it at least makes clear that if you were to remove the corporate media tomorrow something of important value would be lost. Something the original statement definitely does not convey.
We can even go as far as to say that corporate media likely will not disappear anyway, and if it were to, in 2022, it would just be repackaged in a different format with new corporate or neo-corporate entities in its place.
In conclusion, and irrespective of the hyperbolic rhetoric of “corporate media produces nothing of value” or the more analytically amicable, “only the tiniest fraction of corporate media produces value”, I hereby declare an end to all corporate media and it’s theoretical subsequent reiterations.
But your average individual also doesn't, and realistically won't, have the reach of corporate media. That's where their value lies: they are able to get stories out to millions of people and the recognition behind their name to give credibility to the reporting.
The irony of this is that the reach of corporate media is effectively deadened due to the reason that we’re having this discussion at all: the same outlets bely their own influence by publishing worthless content. In a world without corporate (news) media, there are still other ways to get news out through the wire.
Credibility is a good point, but speaks to a larger discussion on whether credibility in the media is based off of reputation, legacy, acolytes, accolades, etc?
At the end of the day, if the fall of corporate media effectively obliterates peoples will to “speak truth to power”, as the journalists like to say, then society is in pitiful shape and those whose will would disappear along with the Post, the Times and the Tribune lack integrity.
In the scenario we’re discussing (a world without corporate media), people who truly care enough about events, plots and schemes that threaten the moral fiber, dignity, agency and safety of humanity will see to it that they’re uncovered. That is unless, all investigative journalists are frauds who are driven only by glory and gold.
What you’ve described would be “better”, sure. It would be “better” if it rained during a drought than if it didn’t. But what are people going to do in the meanwhile?
Is “corporate” media the only kind of media there is that can present the news either way?
If anything, corporate "news" spam drowns out these deeply researched investigative stories because, as GP said, the market conditions favor drama farming clickbait over an "exposé of highly toxic hazards inside Florida’s only battery recycling plant" which, while clearly important and deeply researched, I have never heard of.
That said, most of these journalists are from "corporate media," so that it "produces nothing of intellectual value" is as you say incorrect.
We get it, you are uninformed. It was in major newspapers, was on PBS Frontline, and was adapted for radio, and it won a Pulitzer. You haven't heard of it, that's on you.