Disappointing there is not a word about safety to the outside world. I get they have to market to drivers, calling it a "beast," but large trucks are a great danger in terms of losing tires and, especially in cities, collisions. I see it is built with a scoop design so "things" (people, bikes, etc) hopefully don't get pulled under it so easily, but hopefully it also has advanced collision and awareness features suited to such a large vehicle.
It is unfortunately typical of Musk to market to the aggressive impulse, rather than harmonious, even if his ultimate goals are beneficial.