Everything from a delicately created image of a conscientious, personable, diligent, innocent worker who is ... well, just reiterating everything that has been said in the past by Go Daddy's official blogs and elsewhere (a back story to Parson killing the elephant that you don't know about, assurances that Go Daddy doesn't support SOPA, an acutely indifferent, and sometimes slightly apologetic explanation for the sexist ads--'they work!') ... to being aware of all the nuanced mannerisms compatible with Reddit's culture and playing them the right way. This is really actually their best damage-controlling PR move on this thing.