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Blockchain would make it distinct, but would it provide unique value to users?

I certainly agree that we need some innovation in the space.

The main value would be decentralization—the ability to carry your social graph across competing web and native clients, somewhat like RSS and Podcast apps. I wrote about it here:

https://mirror.xyz/mattdesl.eth/_F9vQAUeeBB9AJNwMNaE_G5kTcl1...

the added value would be decentralized and cencorship resistant. you will probably also not see a lot of ads

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