At the time Europe, particularly UK, was the backwater for soccer.
Teams (and players) went to play in Uruguay exhibition matches, because that's what the best players did.
EU didn't rise as a competitive market until the late 80s.
Before that, certainly around the time of Pele, Penarol, Santos and some other south american teams ran around in CIRCLES against any european team. Look at who won the world cups! France did not even register. UK was nothing except on home soil. Spain was a backwater league. Italy was just emerging. Germany was the only country that could actually compete.
Only the Hungarians were worthy of calling themselves competition....