I agree and sorry for not being more clear. This article along with a lot of the current startup philosophies help with finding the initial market and traction. My challenge has always been what to do next. Focusing on the pain is part of the equation. The other critical factor, once a company moves out of the zone of early adopters, is the buying process of the main stream shifts dramatically. It's a sales and marketing scale issue vs. product and tech issue. (Although, as I write this, I'm realizing this may only be true for b2b products vs. b2c)