>I'm naively convinced that Lemmy will never take off purely due to the awful name

I just assumed it was a tribute to Lemmy Caution[0]. And Lemmy Caution is one cool dude.

[0] https://en.wikipedia.org/wiki/Lemmy_Caution

More awful than “toots”?

What's so awful about it?

Whoa; calling it awful is a bit Overkill! Overkill! Overkill!