To a degree, we want to capture both the deep meaningful thoughts and the inane daily business, to capture a whole picture of someone. It's interesting seeing how little things (a check-in, say) can trigger associated memories for the reader.

That said, there are certainly a number of people who fill their social networks with crap, and just don't care about it. For them, we have the option of omitting services from the book, and as we add more blogging platforms the value may increase.

We also encourage users to keep a journal within Scribr itself via our nightly email, which makes the process super-easy.

New parents are definitely a target market for us, we have a few in our Alpha group and we're finding they're really into it.