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The funny part is that good browsers and smart users are already blocking all of those Google scripts. Then marketing departments end up designing the product around the dubious numbers from only the users that aren't wise enough to be blocking it leading the everyone the wrong direction.

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Not my experience.

1. Serverside GTM and segment proxied through a first party domain get around ad blockers 2. Many traditional paid media sources like Facebook ads open in in-app-browsers that are unlikely to have ad blockers 3. Marketing and product analytics tend to be separate.

It never occurred to me that the user installed content blockers don’t apply to in app browsers. Thank you for pointing this out.

It's the reason you should have host blocking on your device, but help a friend with hosts blocking on your network.

Ad blockers also block by path, they do catch GTM.

They catch serverside GTM?

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