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This seems so odd to me. A CEO's politics never factor into deciding to purchase a product.

Would you tolerate a poor product experience if you agreed with the CEO's politics?

Rational or not, it is a phenomenon. https://hbr.org/2016/06/is-it-safe-for-ceos-to-voice-strong-.... I think Musk being so outspoken only amplifies it one way or another.