As somebody who uses the 'budget/flank' brands, they always start cheap but they ratchet the prices up and the features down, so after 2-3 years of using one, I'm looking for the next brand to switch to.
I haven't seen a plan at the less than 35$ except for public mobile at 25$ with 1gb. I come from Italy and at 5 you get 50 gb.
The pricing is just insane