It's a prophecy that demands to be fulfilled.
Starting with the premise "Data is useful", it proceeds to pick at all the ways we've failed to make it useful... and we're damned well going to make it useful if it kills us!
Maybe, just maybe (for those that dabble in the sceptical, explanatory game we call science) it might be that "bare data" has little use within certain contexts... say those that by definition are on the cutting edge of knowledge and reality, best steered by imaginative vision of leading experts.
Data driven market cybernetics may be very useful in some industries, such as ones with physical logistics, complex supply chains, rapidly shifting supply sources and demand sinks. But the primacy of "data uber alles" should not be one-size-fits-all.