I think you're giving "the media" too much credit here, it's also very possible that the business models are actually unpopular and people are upset after learning about them. I think in general that's the basis for all the laws we have - a bunch of people thought there should be a law against something and made it.
The only alternative to this is someone doing top-down laws based on what they personally think is right or wrong, and I'd argue that's much more what was happening in Christian-ruled Europe. The church was making laws - they weren't coming from a democratic government.