For the same reason people have been paying for services like this for over 2 decades? This is such a strange thread. If you don't want an omg.lol site, don't buy one! I'm not!

This might be a super interesting case study, because if I had to bet, it's that 80%+ of the hate on this thread comes from the DNS feature omg.lol added --- a feature not common among other content hosting services, and that probably doesn't need to be there at all for omg.lol's market. They made a feature for nerds, not realizing that you have to be super careful about nerds or they'll bite your head off for trying to appeal to them the wrong way. Third-level domains! The gall!