You only have to read as far as the subheadline to get what it's about, and the literal first two paragraphs make it even more explicit in case you missed it.
When every editor and every publication take it on themselves to "draw in" the reader, it quickly escalates into an arms race of bullshit.
Clickbait is lying. It's time and attention theft. Yes, most of marketing could be described that way and it was accepted long ago. But it's still right to call this dishonest bullshit out, over and over.
You are correct that it draws the reader. Most headlines today are focused on drawing the reader. Many headlines lie by omission and many reader don't get past the headline.