The guide talks a lot about "be clear with your monetization strategy", which is great, because it is important not to bait & switch people, as well as to be clear to the Freetards exactly how much of a free lunch they can expect.

However, IMHO of equal - if not GREATER - importance and entirely missed from the blog post is "be clear about what you are doing with people's data".

You might well have just written the next unicorn dog's bollocks of software, but I (and I suspect many others) couldn't give a rats arse about your "journey" or any other marketing fluff if the practical reality is that you are secretly collecting telemetry all over the place, storing my data to train your AI algorithms and generally engaging in all sorts of other privacy infringing practices.