1) you still have to use actual soil and thats full of bugs and organisms already
2) if you aren't fertilizing you won't get anywhere near the yield farmers do and you won't be competitive on cost.
Harvesting will still require the use of whatever harvesting technology there is. If we can't competitively build grain harvesters with electricity outdoors its unlikely that you'll be able to do the same indoors. You'll notice no pictures or description of how they harvest - they aren't doing it by hand and they don't say its by electricity, and even if it is do you think the sun provides more energy for free over the life of the crop vs the one time its harvested?.
This doesn't seem very interesting as it stands now.