I was skimming specifically looking for price and must have missed the earlier, cheaper, listings. And when they said that $818 price tag was "relatively cheap" I took that to mean that's the entry-level fee and decided to nope on out.
I wouldn't even spend that much on my phone (spent less than half of that) so there's no way I'm spending that on another device, lol.
If you think that is bad, check out the Walkman NW-WM1ZM2 (who at Sony thinks that these names are a good idea?) for a cool $3500