in the good ole days even before Standard Oil, fierce competition and W-2 (and IRS/SS in that matter), the reason behind owning any business was not to get rich or satisfy the board with higher dividend, but to give people job and ability to keep their families respected.
to me its a simple math: Apple produce stuff in China saving 40% of production costs, then sells its goods in America putting 40% profit margin on it. I smell greed, regardless if people accept to be ripped of or not.