Indeed, the de-editorializing of the title made the interpretation more ambiguous. I'd actually prefer the real title ("how to completely own an airline...") or a more clear adjustment ("how to hack an airline...").
I was disappointed too. I wouldn't know what to do with an airline, I never had one, I wouldn't even know which one I'd like, perhaps Virgin Airlines?, but the thought of having one was exciting still.
I guess we do need the verb 'pwn' after all :D
you're....actually right. I totally misread this headline. There were no context clues to help with the reading.
I too was at first annoyed by a bit of an overhyping in the title and the overall style as well, until I remembered how it felt when you discovered something yourself, or even just read a good clever report from someone else. You get this rush that this is the coolest craftiest thing in the world.
You are right! That's how this reads.
I imagine it's something like Richard Bransons How to become a millionaire:
1) Be a billionaire
2) Start an Airline
I actually expected this to be "buy a bankrupt airline for ~nothing, and, oops, look, it still has a copy of the no fly list", to be honest...
Yep, that's exactly what I thought on first opening the article.
For Musk's $44B Twitter bid, he could theoretically have purchased Delta, United, and American airlines.