I think my reduction and your quibble is really a matter of semantics. It's true that the genome doesn't contain explicit coordinates for every feature of every cell. But at the same time, if you start with the same DNA, you get the same morphogenesis, and if you start with different DNA, you get different morphogenesis, so i would say the morphogenesis is very much encoded in the DNA. It's just that it's in a highly compressed representation, and the decompression machinery includes the laws of physics!