I agree with it but I'm also inclined to agree with the defeatist attitude the quote represent. Your comment does point out the problem (which is a step in the right direction), but I fear there's no "sustainable in the long run solution" for the problem.
Opinion based news, short attention span, easy consumption of wide array of opinions, consumerism and the resulting sensationalist attention-grabbing behavior of companies/corporates/politicians is disconcerting to common populace and I, very much, count myself in this population. I've been swayed by one or more of these tactics more than I'd like to admit.
Citizens used to be apathetic, will it be better/worse if they become confounded?