But given the experience you shared, I don't really know if you mean that you are providing end-to-end experiences, e.g. bundling a static site generator and instructions as to how to blog with it, or if you are instead just packaging flat files with .html to be opened in the browser OR maybe used for someone else's templating work, and that's it.
If it's more just "I wanna author HTML" then the opportunities may be more limited and you may have to answer more directly to the graphic design & SEO parts of the customer base in order to build up clientele. (My experience with people who use the word "semantic" in their list of skills has been that graphic design & SEO aren't really as interesting for them :-))
Related question maybe--can you see yourself building on others' graphics-focused work to make that kind of thing more semantically acceptable? That could be an interesting position.
Either way good luck to you.