Ever since I know him I believe more and more that many websites I find are AI, because they all look exactly the same and have the same formatting for their content: articles are short enough to be read in a few minutes but not short; articles are split into 4 or 5 subheaded sections; at least one of the subheadings begins with "which", "how" or "why": last section is often a conclusion or summary; text reads like an idiot wrote it; text absolutely doesn't give you the information you were looking for.
OpenAI, DALL-E, Stable Diffusion and all the others are already being exploited to "improve" these websites. The pictures, the videos, the text, it's all fake.