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An artist's style is not copyrightable so I doubt it makes much of a difference. My guess is that showing good faith will make the lawsuit go over easier, because there's nothing illegal about paying someone to copy someone else's style (and not just a replica).

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But the artist's work itself is copyrightable.

Any use of that work without permission (and thus attribution/compensation) is the problem.

Fair use is a thing.

Fair use as a legal doctrine has significant practical problems - specifically, it's an open legal question with mind-bogglingly large sums of money at stake until and unless you get sued and spend six-figure sums in court to find out. Prudent risk management will forgo all sorts of activities that are clearly fair use under US law but happen to piss off large companies with expansive legal departments.

But when companies are solely profiting from it then it ceases being fair.

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