On one side, you have AI creating content, on the other, you have various bots scraping ("reading") that content... what do humans do now? And what is the added value of buzzfeed compared to just conversing with chatGPT?
Block the whole consarned shit-circus, and go and do something worthwhile instead?
"What do humans do now?" "Go outside." is a great answer. I'm going to try fly fishing this year. Might buy a canoe.
"What do humans do now?" "Be free of the grips of dopamine scrolling, finally."
Or, if we're lucky, the AI content generation marketers will all move to "Web3" with the blockchain proponents, where they can enjoy scamming each other, leaving the rest of us to use the regular old-fashioned web in peace.