Thanks for the boost. Reviews will be moderated. As of now the plan is to have all feedbacks/testimonials go directly into user dashboard which will then be approved or declined by the user. Of course, there will be some negative reviews as well but the user has the choice to either approve or decline them. This means there will only be positive reviews, but then again testimonials are mostly positive. Whether or not people choose to show both the good and the bad is upto them. Clients who want to leave testimonial won't have to sign up, ever. This is to encourage them to leave testimonials. The only way facebook will be involved is if the user wants to share their testimonials/review on their profile page.

"....reviews or testimonials the first thing I do is try and verify the online presence of the poster." --> We will have links to client sites or some form to verify that it is not fake. Still working out the details but definitely something we are considering.

Thanks again for your input. Very much appreciated.