Really? When Microsoft "broke away" and created ActiveX, you were in support of that too because it was innovation? Or how bout Adobe and Flash?
Standards bodies move slowly. Non-standardised innovation across browsers is absolutely to be encouraged, as long as it is done in a manner that allows others to implement that innovation too. This sort of innovation is what helps us decide what is worth being made into a standard.
You realize that if not for Flash, sites like Youtube wouldn't have been possible at the time that it was released?
[1] ActieX didn't pan out for the web as a whole - it fared well behind the walls of enterprises.