There have been quite a few instances of "fake news" stories about famous people making donations, such as to hurricane victims, that the famous people have said were not true and they don't know where they came from. No one seems to benefit from these stories, and they don't seem click-baity enough to have been made-up for the ad impressions, so the goal seems to be to erode public trust in the news. When it thus appears that there are active efforts to achieve this (perhaps by countries seeking to boost receptiveness to their influence operations), I don't think the news media deserves all of the blame for the decline in trust.