Kermit was very much Jim Henson’s avatar and was the core character that the Muppet Show was built around, and existed before Sesame Street (IIRC, he was the very first puppet that Henson made, cut from his mother’s green coat). I believe that the Sesame Street Muppets other than Kermit are all owned by Children’s Television Workshop which is at least in part why they only made limited appearances in non-Sesame Street productions. There was a significant overlap in the puppeteering staff between Sesame Street and the Muppet Show (most notably Jim Henson and Frank Oz who were arguably the greatest comedy duo of the late twentieth century, but I think some other SS puppeteers also worked on the Muppet Show).
Of course, all of this is going from memory and someone going to Wikipedia could probably find all the places where I’ve misremembered things or am just plain wrong.
I also learned that Henson did some delightfully bizarre commercials. My favorite was this one for La Choy chow main. It absolutely caused me to buy some: https://youtu.be/4bfdaR4xMeU