That's worked for thousands of years, or millions if you count all the species where males "dance" or flaunt their physical appearance to attract a female partner.
I have a hard time to see how something that we have done for millions of years can be bullshit. Seems to me rejecting it is more bullshit.
That said, from your comment I don't understand if you are pro or against the "Date me" form. What I'm saying is the DJ saying "hey babe, check out my records" or the guy dressing well for a date is exactly how Nature intended it to work, not by sending someone a questionnaire.
[edit: More precisely what I mean is that the rituals performed with just feathers and money look stupid to me; more complicated rituals have taken their place and are usually intended to show survival traits that apply to more modern circumstances.]
[edit 2; by feathers I mean everything from clothes to Botox to Ferraris.]
My basic point was that the questionnaire is just one more recent iteration of the same thing. If nature intended DJs and record collections, there's no reason nature couldn't intend questionnaires.