Well, I've always been a fan of the 37signals school of thought around bringing simplicity to web applications. You know - the whole "Getting Real" thing.
The way I see it, this has a better business model than a lot of web startups nowadays. At the very least, we've got a slow "burn rate" seeing as how we've spent about 5 hours on the project. As for generating revenue? I think we've got a while before we have to worry about that. We're more focused on scaling the systems than anything right now.
Over 100k clicks on day one? Here's to a successful launch!