The Heroku Postgres guys have been playing with this idea [2] using the PL/V8 plugin, which embeds Javascript as a supported language inside Postgres (and thus makes it trivial to implement the json_project_key function), but if Postgres is going to natively support JSON parsing then it shouldn't take an addon module to achieve this.
[1] Attempting to forestall the thread-jacking: I know NoSQL databases have other benefits besides their data model, but for some applications that's certainly one of the benefits. [2] https://gist.github.com/1150804