Why buy a Pixel only to replace the OS? Pixels are basically minimum viable hardware to deliver Google software. Without the Google software, its just a mid-range phone at high-end prices.
"It's at least $100 below market average and performance is great"
=> market average
Pixel 6 pro and 7 pro prices are cheap compared to any other phone from the same tier.
Nonetheless, iPhones are also great from a security perspective out of the box, and the hardware is superior so I just couldn’t switch to a pixel, even though I wanted to at every version. They are unfortunately simply riddled with some stupid mistakes, like that emergency call one.
A lot of the carrier /manufacturer incentives (in the USA) have been fantastic lately, especially if you had an older device which could be traded in.
Right now, through Google, you can trade a Pixel 5a in when buying a Pixel 6a and pay $50 for the upgrade.