For that matter, look at Andrew Tate. I was unaware of him until the fight with Thunberg, but afterwards a podcast I listen to covered him, and he comes across as a sort of malevolent real-life Alan Partridge.
I don't get it, at all, but clearly there is some sort of appeal to this type of character.
Humanity has always seen aggression and misanthropy as virtues in powerful men, going all the way back to conquerors like Alexander the Great, certainly to modern businessmen like Steve Jobs. It's a sign that one is above the need to care about consequence or common courtesy.
Anytime I look at these sorts of scam artists and disingenuous shills and have that pang of “wouldn’t it be nice to have that kind of money so I could just focus on what I care about in life instead of having to work” it’s quickly followed by the remembrance of the fact they got there doing stuff I don’t feel comfortable doing, and seconds to minutes later I’ve moved on, once again having reaffirmed that I have a moral compass, personal ethics, and I just get on with life.