Agree.
While Apple has had some hits in recent time (AirPods), they’ve failed to innovate in a new/emerging category for some time now.
It will be polished, but that doesn’t == successful or revolutionary
While Apple has had some hits in recent time (AirPods), they’ve failed to innovate in a new/emerging category for some time now.
It will be polished, but that doesn’t == successful or revolutionary
In the current economy, with people who likely already have a smartphone and smartwatch, I'm not sure if people will be buying smart headsets due to cost of living struggles etc.
Apple, especially with the iPhone, has positioned itself as a "luxury" technology brand and benefits from exclusivity. I would see the launch of a consumer-friendly well-designed VR/AR headset from Apple with a premium price tag as a boost for them.
What better way to say how well you are doing in the economy than by wearing Apple glasses.
But with all things, there is a limit. This headset might not be a flagship device but perhaps akin to the AppleTV.
I think the whole "Show how well you are doing in the economy" device isn't really what is going to make it popular.
You also say "especially with the iPhone" the iPhone hasn't been the most expensive smart phone for quite a long time. Samsung and Apple are neck and neck when it comes to the price of a flagship mobile phone. Despite Apple's marketing.
I really don't think it's going to have that effect. iPhones still carry status thanks to the cumulative impact of 15 years of relentless marketing. But they're also extremely personal items that are on you all the time. Glasses are not going to be like that.
They always target higher margins if they can.